
Forget about scoring 1-10 on the flawed scale rating women’s physical attractiveness. Actress and model Bo Derek rated 10. Much patriarchal banter leans toward sexism. I prefer the Seattle Seahawks’ (forced) inclusive “12’s.” Everyone rates as 12.
The Super-Bowl-LX-winning Seahawks did not have good attendance in the early days of Seattle’s franchise. A former owner even attempted to relocate to L.A. However, the Seahawks rallied, winning 4 consecutive division titles. Fans noticed.
In 1984 the Seahawks initiated the “12’s” when they retired the #12 jersey to give their fans a symbolic “12th Man” position on the 11-player team on the field. The Seahawks began a tradition of raising a “12th Man” flag at home games in 2003. In 2014 a local mainstay sponsor, Boeing, painted a 747-cargo plane with the Seahawk icon; the number 12 appeared on the plane’s tail. By 2016 the team transitioned from “12th Man” to “12’s” to refer to fans. Fans noticed.
The “12’s” inclusivity applies to EVERYONE. There are no Red fans/Blue fans, no male fans/female fans, and no racist slurs are acceptable in U.S. football land (count how many Black team members are superstars). Anyone can wear a 12 jersey and “join” team spirit as a 12th person.
Those “12’s” in the stands create a fired-up energy for their team which adds chemistry to football games. Seahawk fans have set the Guinness World Record for loudest noise at a sporting event on several occasions. There is a term for this. It is called collective effervescence.
People experience feelings of connection and unity when they have a communal shared purpose, such as cheering for a favored team or applauding musicians upon their stage return for an encore. French sociologist Émile Durkheim coined the term collective effervescence: “The very fact of congregating is an exceptionally powerful stimulant. Once the individuals are gathered together, a sort of electricity is generated from their closeness and that quickly launches them to an extraordinary height of exaltation.”
If you have read this blog previously, you know that I like to get to the “story” behind the story. It turns out that the Seahawks did not invent the notion of the “12’s.” The origins come from Texas A&M in 1922. Their use of “The 12th Man” had been trademarked in 1996. A compromise was reached between the Seahawks and Texas A&M in 2016 when the Seahawks agreed to cease using this name in their marketing. The Seahawks became inclusive with “The 12’s.”
I know what collective effervescence stirs up — a belonging to something grand. In sports I experienced it with Bulls fans when Michael Jordon was at his peak. Whether the Guiness World Records showed the decibels of delicious joy at that time does not matter. Experiencing a stadium of cheering fans is riveting. Fans remember.
When might we gather together as Americans to cheer our beloved country?
Pearls of Peace (PoP) Quiz
470. When have you experienced collective effervescence?
471. How often do you feel unity in any group?


